WHAT CAN WE DO FOR YOU?
LOOKING TO CREATE OR UPDATE YOUR BUSINESS' BRANDING?
A BOUTIQUE GRAPHIC DESIGN STUDIO LOCATED IN ZAMBIA.
CORPORATE IDENTITY, BRANDING & LOGO'S
Our logo design and corporate identity programs are a reflection of our clients' corporate vision. Every logo design is clear, flexible, decisively unique and versatile so as to grow in use along with your company.
We create corporate identity and logo designs to be reproducable across all media and to meet all business needs.
BEFORE YOU GET STARTED
It's important to know what you are looking for- there is a difference between having a logo, and a corporate identity ...
A logo is a recognisable trademark that makes it easy for people to identify your company, "it is a representation of a company in it's simplest form."
Whereas a corporate identity consists of various cohesive elements to make up your brand, identity branding would include your logo, business cards, website, ads, packaging designs etc.
Basically anything your customers would come into contact with.
Identity branding increases the strength of your brand and is an integral part of getting your customers to relate to, and recognise your brand.
Now that you know what you're looking for, why not chat to us about your needs,
we will send you a media kit that contains a bunch of information and a chance for you to customize your branding package. (If that's what you're looking for.)
Please also note that we run on a schedule with our clients; each client is allotted a period of time for their individual needs, so that we can give our clients the focus and attention that they deserve, in turn this may mean that some times new clients in need of full brand design may be subjected to a waiting list. But in this case, good things are worth waiting for.
Contact us to to see how we can help you.
Brainstorm was tasked with branding, art direction and content design for Zambia's newly conceived Food & Drink Magazine.
A local fish shop found on Los Angeles Boulevard in Lusaka. Supplying local, wild-caught fish from Lake Kariba
Created for the Siavonga Tourism And Business Development Association (STBA), the logo needed to be welcoming, informative and also representative of the town and activities.
Designed for an In-house Hotel restaurant. The logo needed to be fresh and fun but also needed to be able to integrate with the Hotels' Original Branding. Click to Read More about the Process.
CB Racing is a motor-bike sponsor in Zambia, passionately spurring on all the great motor-x riders around the country and helping to send some of the best to race in all corners of the globe, including Morocco and the Dakar Rally in South America. I wanted to make something that the boys would be proud to have stuck on their bikes, wherever they go. This was a modern update to the old logo they had.
EDB Holding is a subsidiary group who wanted a logo that was "simple, professional, clean and approachable".
Beep Beep Deliveries is the brainchild of Nicki Cumming, it is a small delivery company that delivers everyday goods to places that just don't have them. At the moment deliveries are from Lusaka to Solwezi. Nikki originally wanted the road runner in her logo, but I had to talk her out of blatant copyright infringement and together we ended up with this cute & clever little logo.
Water's Edge Deli is local shop situated in Siavonga harbour and offers an array of locally sourced products. Brainstorm assisted the client in developing a name as well as a logo that would be used throughout all the branded packaging.
This was a logo I did for a Kapenta fishing company in Siavonga, keeping in mind that pretty much the only place this logo would be going was on their kapenta bags, they needed it to be simple, pronounced and monochromatic. I created the logo in a stamp-like design and they were very happy.
Kaliolio Crocodile Farm exports their exotic leather overseas. The owner wanted something fun and quirky and representative of Africa but also needed a logo that was suitable for business with their high-end clients like Hermés and Louis Vuitton. The triangular African pattern below the text is actually pattern of crocodile's teeth, taken from the mouth of one of the crocodile's at the farm and the oval shape that encompasses the graphics is the distinctive shape of a crocodile's egg.
The Opposite of Red is the name of a lifestyle Blog written by a friend of mine who lives in Cape Town. As a favour to her and as payment for all the big hearty laughs her sarcastic, witty blogging banter gives me, I created this for her.
This was a quick free logo redesign for one of the local canoe tour operators on the Lower Zambezi.
THE BRAINSTORM BRANDING PROCESS
A basic brand design project may take from one to two months. Full brand projects (brand/print/web) typically take anywhere from 3+ months. All time estimates are dependent upon the individual project, number/complexity of revisions, client response timeliness, and our current schedule. A detailed schedule with estimated milestones will be given to each client upon project start.
THE CONSULT
Like any relationship, it all starts with a first date to make sure we are a good match. After your initial inquiry, we will send through a media kit and await your response. If you decide that we're good to go I (Steph) will set up a phone call, Skype, or Google Hangout session where I will ask you some questions regarding your business, vision and goals for your brand development and give you the chance to ask me any question that comes to mind. This step will give us both a chance to get to know one another and make sure we are going to work well together.
BOOKING
If we hit it off and find that we are the perfect match, I will put together a formal proposal for our project together in the form of a contract and send it your way. If everything prepared is approved by you, please sign, scan, and send the proposal back to me and keep a copy for yourself. You will also kindly complete the down-payment, to ensure your that your spot is reserved (this also let's us know that you are serious).
Please note, this deposit is non-refundable.
HOMEWORK
Since there is typically a wait time between this step and the next, I give you a little homework to prepare for our exciting upcoming project. I will send you a questionnaire form, which you will need to complete- this helps me understand your visual aesthetics and views and will enable me to get the best result for you.
INSPIRE
Woo Hoo! Once your project start date arrives I undertake your first part of your branding based upon the previous homework form I sent you.
I create a series of inspiration boards , which will show colour pallettes, style inspiration, font inspiration- these will help to garner a sense of the over-all tone of your new brand.
Within 2 weeks of your start date, you will receive your first deliverable and have a chance to review and request up to 2 rounds of revisions until you are in love with the direction.
CREATE
Now that we have established the route that we are going to take with your inspiration board, I will then get to work on creating your logo.
The logo design process can take approximately 10 to 15 business days to complete. During this phase I will create a few unique logo designs based on the information given to me in the initial stages and you will receive your second deliverable- exciting stuff!
Once received, you will have the opportunity to review and request up to 2 rounds of revisions until your are completely stoked about your new logo design.
POLISH & DELIVER
It’s now time to put all our work together and create your final deliverable!
Drumroll... your new brand style guide!
We will pull in your lovely new logo, colour palette and inspiration photos then add in submarks, logo variations, social icons, patterns, fonts and any elements into a full branding guide format- so that every part of your brand identity is perfectly synchronised, making your brand more memorable and powerful.
You will have a chance to review and request up to 2 rounds of revisions on the final board. Once your approval is received and your final payment is made, all your files will be packaged and sent to you for download.
PRINT & SOCIAL BRANDING
We now take your newly designed brand and continue it throughout your print material and social media design (business card, business letterheads and envelopes, stamps, stickers, Social media pages, etc.) to complete your beautifully, seamless new look. Your files are delivered in print ready pdf form or you can choose to have Steph manage your print process.
FULL BRAND & WEB DEVELOPMENT PROCESS
WEBSITE DESIGN
While we finish up your additional branding material and place the appropriate print orders, it’s now time to get started on your new website design. By this time, you will have completed your website questionnaire and be working on completing all of your content for each page. All site photography and content is due prior to website mockup completion and before we go to the development stages (all files shared by dropbox folder).
During this step, the final mockup of the home page and all interior pages are completed and approved by you before moving onto the development phase. Any delays in content may delay your project and bump it back in the pipeline. If any changes are requested by client after mockup approval, they will billed separately.
WEBSITE DEVELOPMENT
Depending on the complexity of your design and how you intend to use your site, Steph will either undertake the design and construction of your website herself or will send the design to her talented team of Wordpress developers to get completed. There will be some downtime for you during this phase as they work their magic and bring your design to life. Please allow approximately 4-8 weeks for development phase. At the end of this step, you will be delivered a live test site link for your review and approval.
LAUNCH
After you have made all your approvals, we will launch your new site to the world!
If you would like us to update and maintain your website, we are more than happy to do so, so that you can get back to doing whatever it is that you do best.
Now breathe…you’ve just been branded.